Marta Ceroni is the Executive Director of the Donella Meadows Institute. Her work focuses on fostering systems thinking for the design of sustainable regional economies. Before joining the Meadows Institute in November 2012, Marta worked as a Research Professor for 10 years at the Gund Institute for Ecological Economics at University of Vermont. There she taught and did research on the economic contributions of nature to people’s wellbeing. Her international consulting with the United Nations Development Programme has quantified ecosystem services in monetary terms to build capacity for local management of natural assets. With a doctorate in forest ecology from the University of Parma, Italy, over the years Marta has seen the redesign of the economic system as the leverage point to get to “unsustainability”.