This session is being offered twice on Saturday. First at 10:30AM and again immediately afterward at 12:00PM. Each session will cover the same material.
How do you respond when someone asks you about the new economy?
The power of stories shapes our understanding of the world around us. When it comes to this work, telling the story about the need for structural change is not easy. Our efforts as organizers, advocates and communicators to build a new economy movement require an understanding of how to win the "Battle of the Story" for public opinion.
Center for Story-based Strategy (www.storybasedstrategy.org) will cover the fundamentals of story-based strategy: framing, memes, elements of story, and narrative power analysis, with an eye toward new economy movement building. We will look at some of the dominant assumptions that must be challenged, and begin investigating what winning narratives we need to get the just, sustainable, democratic economy we're fighting for.